| Glossary
of Common Outdoor Terms:
Availability
(Avails)
- Space available for sale.
Bill
Poster
- The person who places the poster on the billboard.
Blank-Out - Blank paper
used on a billboard to cover the previous advertising message.
Bleed
through
- A flaw in the new poster sheet, the previous poster can
be seen through the current one.
Charting
the Showing - The process of selecting the individual
billboard distribution on city streets, designed for maximum
reach and frequency.
Daily
Effective Circulation - The average number of
people passing a poster each day. This is a gross figure,
which includes multiple passes by people in a day.
Display
period - Posters are usually contracted for monthly
exposure.
Face
- The surface of an out door advertising structure on which
the message is posted or painted.
Imprints/Snips
- A strip imprinted with your name, address and phone number
that usually covers the bottom of the poster.
Open
Space -
Billboard’s
available for your use.
Poster
Sheet -An individual section of an outdoor billboard.
Posting
Date - The date on which the posters or a showing
are scheduled for display.
Traffic
Count - Recording of the vehicles and pedestrians
passing a given point to establish daily effective circulation.
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