Glossary of Common Outdoor Terms:

Availability (Avails) - Space available for sale.

Bill Poster - The person who places the poster on the billboard.

Blank-Out - Blank paper used on a billboard to cover the previous advertising message.

Bleed through - A flaw in the new poster sheet, the previous poster can be seen through the current one.

Charting the Showing - The process of selecting the individual billboard distribution on city streets, designed for maximum reach and frequency.

Daily Effective Circulation - The average number of people passing a poster each day. This is a gross figure, which includes multiple passes by people in a day.

Display period - Posters are usually contracted for monthly exposure.

Face - The surface of an out door advertising structure on which the message is posted or painted.

Imprints/Snips - A strip imprinted with your name, address and phone number that usually covers the bottom of the poster.

Open Space - Billboard’s available for your use.

Poster Sheet -An individual section of an outdoor billboard.

Posting Date - The date on which the posters or a showing are scheduled for display.

Traffic Count - Recording of the vehicles and pedestrians passing a given point to establish daily effective circulation.